OUR COMMITMENT

With the launch of Denina Mártin Collection we set ourselves a goal to be a responsible and ethical business. So, we defined a few aspects we want to stay committed to especially when it comes to our environmental impact.

WE BELIEVE THAT…

Every business rests on its environmental footprint. We don’t believe in loud titles like zero footprint, but we do believe in conscious production and responsible practices – a philosophy that Denina Mártin Collection has followed since its creation. Here’s what we do to serve our purpose of a responsible business.

Partnering Texcycle

OUR SUSTAINABLE PRACTICES

LOCAL PRODUCTION

With the start of our business we wanted to stay local. We design our collection here, in Sofia. We source our fabrics both locally and from within Europe, trying to minimize our carbon impact as much as we can. We produce our collection also locally, supporting small ateliers. And last but not least, we put great passion and love in the entire process, so you get the best product possible.

QUANTITY CONTROL

We rely on a well-measured quantity control to ensure a reasonable produce so we don’t end with unneeded leftover produce.

PACKAGING

We use recyclable and FSC certified packaging, labels, etc. close to zero use of plastic-derived packaging for transportation purposes. Whenever it is possible to, we reuse and recycle our packaging.

NO DESTROYING PRACTICES

We refuse to burn and destroy leftover production and past collections, because we believe that our creations deserve to be worn and cherished. That is why we invest in quality of fabrics and fit – to create garments that are worthy and valued.

RECYCLING OF LEFTOVER MATERIAL

PARTNERING WITH TEXCYCLE

We are proud to announce that since 2024 we have been partnering with TexCycle – a fabric solutions company based in Bulgaria – which takes care of and recycles the generated fabric waste from the production of our collections. TexCycle is part of the Global Recycling Community and is actively engaged in the major local, European and International textile recycling associations, committed to finding effective circular solutions in collaboration with the broader fashion and textile circularity industries.