With the launch of Denina Mártin Collection we set ourselves a goal to be a responsible and ethical business. So, we defined a few aspects we want to stay committed to especially when it comes to our environmental impact.



With the start of our business we wanted to stay local. We design our pieces here in Sofia. We source our fabrics both locally and from within the EU, trying to minize our carbon impact as much as we can. We produce our collection also locally, supporting small ateliers. And last but not least, we put great passion and love in the entire process, so you get the best product possible.

With fashion’s significant environmental impact, Denina Mártin Collection commits to be as sustainable as possible and continue to introduce more sustainable practices to its business. What we have committed to includes and is not limited to:

  • local production
  • recyclable and FSC certified packaging, labels, etc.
  • recycling of leftover materials like waste from trimming and cutting
  • a well-measured quantity control to ensure a reasonable produce
  • close to zero use of plastic-derived packaging for transportation purposes
  • refusal of burning and destroying practices of leftover production and past collections

However, we will continue our attempts to be more and more sustainable, as this should be the future of fashion.


We are proud to announce that we will be partnering with TexCycle – a fabric solutions company based in Bulgaria – which will be taking care of and recycling the generated fabric waste from the production of our collections.

Partnering Texcycle


Every business rests on its environmental footprint. We don’t believe in loud titles like zero footprint, but we do believe in conscious production and responsible practices – a philosophy that Denina Mártin Collection has followed since its creation.


In that sense, we are happy to announce our launching partnership with TEXCYCLE, which will be taking care of the recycling of the waste material from the production of our collections here in Bulgaria so we can continue to follow our responsibilities as a business.